Look at this place….Specialized Bicycles out in California.
Now, the place I work is pretty cool…..5 routes crammed into a space designed for 3….piles of government stuff….letters….magazines….packages.
Lots of rules….like…don’t let the dogs bite you.
How cool is that?
I sort my mail….get it loaded….and then drive around for hours delivering this mail all around the mountains.
That’s pretty cool.
Right? It’s pretty cool…..right?
But….look at this place!
When purpose and obsession….and excitement….. connects with vocation, that’s a cool thing.
If you were obsessed with bicycles, how much fun could it be to work at a place like this?
Could you bring a little bit of cool into a place like the one where I work?
Could you bring a little cool into a place that really isn’t very cool?
How do you do that?
How do you make a paradigm shift and not get in trouble for doing it?